Based on what are you asserting that?
The data needs to go where it belongs. If the tabular data is central to the message it *needs* to go into the email body. Putting it on a link to a web page means only people who click through will see it. With a 20% click through rate considered "good" thar needs to be considered.
Data can be structured in both plain text and HTML emails that makes it readable if it's being presented in tabular form as long as you consider the limitations of BOTH types. In the case of plain text it's important to factor in line length: keep it short.
Most data could benefit from and additional link to a better rendered web page, but relying on it makes no sense in many cases.
On 2012-04-12, at 7:33, Danny Hope <danny.hope_at_gmail.com> wrote:
> Tabular layout and email don’t belong together. You should just send out a
> link to a web page.
> Danny Hope
> User Experience Design
> +44 (0)7595 226 792
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> April 4 - 7, 2013
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2013 IA Summit
April 4 - 7, 2013
Baltimore Marriott Waterfront, MD
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments
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Received on Thu Apr 12 2012 - 14:49:29 EDT