[Sigia-l] (Event) Taxonomy Evaluation Considerations - October 7th Taxonomy Community of Practice Call
From: Rebecca Allen <rebecca_at_earley.com>
Date: Fri Oct 02 2009 - 13:45:37 EDT
Date: Wednesday, October 7, 2009
To register, visit: http://www.earley.com/webinars/taxonomy-evaluation-considerations
Taxonomies evolve over time and without periodic evaluation can become stale, disorganized, and structurally unsound. Bad navigation leads to bad user experiences. Your website taxonomy also impacts search engine rankings, but how do you balance search engine optimization needs with good navigation? In this session we will discuss the value of evaluating taxonomy for improving user experience and SEO, including the latest best practices.
Joseph Busch of Taxonomy Strategies will introduce several types of taxonomy validation based on three key areas - initial design, usability testing, and post-launch evaluations, including some new twists on the usual tried and true taxonomy usability testing methods.
Mike Shulha of Earley & Associates continues with a discussion on addressing the "usability black holes" that arise when putting off periodic taxonomy evaluations. Learn critical guidelines for aligning SEO efforts with taxonomy evaluation in order to optimize usability from all perspectives.
Hear What You Missed: Fall Jumpstart Series.
Our second session on October 1 featured a case study on implementing an enterprise taxonomy to support customer service and underwriting processes, including the migration of 200 million underwriting documents.
Mark your calendar for next Thursday October 8, 1p-2:30p ET, for insights on the latest techniques insurance industry leaders are using for managing knowledge assets and collaboration.
Register now for access to the recordings and future sessions: http://www.earley.com/webinars/jumpstarts/insurance-and-content-management
Participate in our Insurance Industry Research Project, read more here: http://www.earley.com/news/2009/09/17/open-participation-insurance-industry-metadata-survey
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