[Sigia-l] (Event) Global Taxonomy Management - May 6 Taxonomy Community of Practice Call
From: Rebecca Allen <rebecca_at_earley.com>
Date: Tue Apr 28 2009 - 13:00:43 EDT
Date: Wednesday, May 6, 2009
For additional details, visit: http://earley.com/_May2009.asp.
Michael Shulha, IA & Taxonomy Consultant at Earley & Associates, will present:
Successful governance is critical for the ongoing development and success of your organization's taxonomy. In smaller organizations often times the day to day maintenance of taxonomy can be the concern of a relatively small number of people. In global organizations however the number of people, processes, and systems within the scope of governance becomes exponentially larger. This presentation will discuss some of the major challenges surrounding governance team composition, governance procedures, service agreements, and common issues with consuming IT systems in a global environment. Best practices and common pitfalls will be explored, and leave you with a solid understanding of the fundamentals of global taxonomy Governance.
Jennifer Borrell, Marketing Taxonomy & Search Analyst at Motorola, will present:
Presenting the same information to different countries in different languages on its website is a full-time job and a full-time challenge at Motorola. A simple change to the content for one country can negatively impact the content of other countries. As a result, stakeholders across the globe must be kept up-to-date on changes, have the proper understanding of taxonomy and how changes affect them, and work to maintain a taxonomy that has the flexibility to be shared worldwide. In addition, technical limitations of taxonomy- and content-management systems must be balanced with business needs. The management of Motorola's global taxonomy will be explored in-depth from the obvious translations to the not-so-obvious SEO-optimization.
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