SIGIA-L Mail Archives: Re: [Sigia-l] Pink, revisited
Re: [Sigia-l] Pink, revisited
Observation; I happened to be at the Apple store one Friday night. The
store was packed, the majority of the shoppers were women. No pink laptops
insight. Still shoppers were leaving with bags full. My wife's reaction to
the MacBook we purchased?
"It's beautiful" she said, running her finger tips across the sleek white
finish... OSX never entered the conversation.
701 East Cary Street
Richmond, Virginia 23219
sigia-l-bounces_at_asis.org wrote on 09/11/2007 10:05:39 PM:
> Bring on the tech gear, but don't make it girly: That's what women want,
> according to a survey released today.
> Just 9 percent of the fair sex want products that "look feminine," like a
> pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek
> something sleek and sophisticated, more boardroom than teenage bedroom.
> data comes from a study, done by the advertising firm Saatchi & Saatchi,
> 750 British women age 24 to 45.
> The agency says its study indicates it's time for tech companies to go
> beyond the pink ghetto.
> "There are clearly some smart, forward-thinking marketers in the
> but for some reason, when it comes to targeting women, things haven't
> on," said Belinda Parmar, planning director at Saatchi. "Most women feel
> cheated when they walk into stores or see ads with baby-pink,
> diamante-encrusted products."
> I don't want to say, I feel better now, but I do. Even if it means I may
> have to sell my recent Hello Kitty laptop. :-)
> Are you surprised women may actually adopt technology faster than men? Is
> this a bogus study? Are Japanese/Asian women uniquely different? Would
> study change how you approach design targeting women? Other than the
> stuff like pregnancy, should there even be an separate track for women in
> the world of design?
> It depends.
> If it didn't, you'd be out of a job.
> IA Summit 2008: "Experiencing Information"
> April 10-14, 2008, Miami, Florida
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IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida
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