SIGIA-L Mail Archives: [Sigia-l] IA Mythbusters - impact of redesign in traffic
[Sigia-l] IA Mythbusters - impact of redesign in traffic
Often I hear quotes at work about user behavior, metrics and design
guidelines that I can't imagine where people pulled from. I'm starting
to capture them to see if there is a way to uncover the truth in them.
First one:
"Whenever sites go through redesign there is a dip in traffic, then
rebound and increase [...] 20% dip is an industry standard (average),
but the dips range typically depend on the scope of changes"
From your experience, what validates or invalidates this?
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IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida
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