Re: [Sigia-l] study says that web shoppers take their time

From: Laurie Gray (laurie.gray_at_gmail.com)
Date: Thu Jul 26 2007 - 09:25:08 EDT

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Beautiful! I was hoping someone would dig up the original article! I
didn't have the energy to do it last night. I wondered about the
methodology that they used. And, I was't saying anything about the
quality of the AJC. ;)

I have run into this in the past. The marketing and/or biz dev teams
would perform this pseudo research, all under the argument that it was
"great content for press releases". I think that this is a potential
second front for those of us with research methodology backgrounds to
address in our internal organizations...It's frustrating, though,
because the marketing/biz dev teams are so closely entrenched with the
C-level folks who have the money for such activities... I know, same
old, same old.

Laurie

On 7/26/07, Ziya Oz <listera_at_earthlink.net> wrote:
>
> Some choice excerpt from the actual report:
>
> BACKGROUND: RESEARCH METHODOLOGY
>
> Now, how did MarketingExperiments.com and ScanAlert get together?
>
> "Refer users to MarketingExperiments.com and earn up to $187.65 for each
> professional certification enrollment and $.20 for every FREE email
> subscriber."
>
> Why? Because:
>
> "CALL FOR RESEARCH PARTNERS
> MEC is currently undertaking a series of new research projects and is
> seeking qualified partners."
>
> In case you might be wondering if this 'report' could possibly be just a few
> nuggets of the obvious wrapped in promotional flypaper, behold, the report's
> author:
>
> Nigel Ravenhill
> Director of Marketing Communications
> ScanAlert Inc.
------------
IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida

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