[Sigia-l] study says that web shoppers take their time

From: Laurie Gray (laurie.gray_at_gmail.com)
Date: Wed Jul 25 2007 - 19:58:57 EDT

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from the Atlanta Journal Constitution:
http://www.ajc.com/services/content/business/stories/2007/07/25/onlineshop_0726.html?cxtype=rss&cxsvc=7&cxcat=6

...A new report by Web security firm ScanAlert shows that the average
time delay between a consumer's initial click on a site and the point
at which something was actually purchased topped 34 hours. That's
about 15 hours longer on average from a similar ScanAlert study in
2005....

thoughts?

Laurie
------------
IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida

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