SIGIA-L Mail Archives: [Sigia-l] At the movies
[Sigia-l] At the movies
Chris Anderson of the Long Tail fame writes:
This chaotic mess of a chart below says it all. Like the wise man said, in
Hollywood, despite the bluster about track records and taste, "nobody knows
anything." It's all a crapshoot. Better to play the big-n statistical game
of UGC (User Generated Content), as YouTube has, than place big bets on a
few horses like network TV.
http://www.longtail.com/the_long_tail/2007/06/bear-stearns-ta.html
Here's the chart that displays how uneven the success rate is:
http://www.longtail.com/the_long_tail/WindowsLiveWriter/boxoffice.png
Given how Hollywood is a big user of focus groups, audience tracking, etc.,
the whole thing kind of reminds me of the exaggerated claims of
pseudo-scientific, objective, analytical "usability engineering." The irony,
of course, is the fact that the final cut privilege in movies is rarely
given but to a handful of directors, with the presumption that Hollywood's
own usability engineers know best.
Just sayin'.
----
Ziya
Business = Design = Business.
------------
IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida
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: Mon Jul 16 2007 - 02:51:21 EDT
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