Re: [Sigia-l] It's started

From: Christopher Fahey (chris.fahey_at_behaviordesign.com)
Date: Mon Jun 04 2007 - 09:31:52 EDT

• Next message: Geiser, Michelle: "[Sigia-l] (JOB) Information Architect, Boston *full time*"
• Previous message: Ziya Oz: "[Sigia-l] It's started"
• In reply to: Ziya Oz: "[Sigia-l] It's started"
• Next in thread: Adrian Howard: "Re: [Sigia-l] It's started"
• Reply: Adrian Howard: "Re: [Sigia-l] It's started"
• Reply: Jonathan Baker-Bates: "Re: [Sigia-l] It's started"
• Reply: Andrew Boyd: "Re: [Sigia-l] It's started"
• Messages sorted by: [ date ] [ thread ] [ subject ] [ author ] [ attachment ]

> I'm not a cellphone user at all, but I can't remember any
> cell commercial in the U.S. that leverages its UI.

I think this is true. When they're not simply selling plans regardless
of hardware or software, which 90% of mobile ads do, they usually
enumerate features and style.

> Why do you think Apple took a different path with the
> iPhone, with an uncharacteristic emphasis on interface?

Because for the first time in human history a mobile phone manufacturer
saw the UI as something much more than an afterthought to the hardware
and software feature sets. For the iPhone, the UI is almost certainly
the first thing they worked on, not the last.

-Cf

Christopher Fahey
____________________________
Behavior
http://www.behaviordesign.com
212.532.4002 x203
646.338.4002 mobile

------------
IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida

-----
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments

Searchable Archive at http://www.info-arch.org/lists/sigia-l/
________________________________________
Sigia-l mailing list -- post to: Sigia-l_at_asis.org
Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l

• Next message: Geiser, Michelle: "[Sigia-l] (JOB) Information Architect, Boston *full time*"
• Previous message: Ziya Oz: "[Sigia-l] It's started"
• In reply to: Ziya Oz: "[Sigia-l] It's started"
• Next in thread: Adrian Howard: "Re: [Sigia-l] It's started"
• Reply: Adrian Howard: "Re: [Sigia-l] It's started"
• Reply: Jonathan Baker-Bates: "Re: [Sigia-l] It's started"
• Reply: Andrew Boyd: "Re: [Sigia-l] It's started"
• Messages sorted by: [ date ] [ thread ] [ subject ] [ author ] [ attachment ]

This archive was generated by hypermail 2.1.6 : Mon Jun 04 2007 - 18:37:57 EDT