[Sigia-l] impact of flash splash page on abandonments?

From: Laurie Gray (laurie.gray_at_gmail.com)
Date: Sat Apr 28 2007 - 09:23:09 EDT

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I need some metrics. I'm hoping someone has evidence - anecdotal or
otherwise - that will allow us to speak to a client who seems to be
going in the direction of putting brand-oriented flash movies on the
home page before content is loaded.

I do think it's very possible to achieve middle ground such that when
the flash animation is greater than "X" milliseconds, abandonments
increase by >Y% but as long as it's shorter than that, there is no
impact. It's just a matter of finding what that value is.

Thanks,
Laurie Gray
------------
IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida

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