SIGIA-L Mail Archives: Re: [Sigia-l] Visual shopping
Re: [Sigia-l] Visual shopping
Jonathan Baker-Bates:
>I see what I regard as sub-optimal UI all over the place which is also quite
>often very popular with a very large user base.
>So, as a concept (as opposed to an execution of that), how do you know
>it won't work?
I'm thinking MySpace as a prime example. But in some instances like
that the concept was what made it popular, not the ease of use. When
it comes to e-commerce, which is not a new concept like MySpace, I'm
sure ease of use is a lot more significant. If a simple, easy to use
shopping site was tested against the map approach you can bet which
one would sell more products.
Even if the execution was improved, I still think the map paradigm is
an ill-fitting solution to the problem, for reasons other people have
already mentioned. So why go to all the effort of making the execution
better?
--
Jamie Foggon
------------
IA Summit 2007: Enriching IA
Rich Information, Rich Interaction, Rich Relationships
March 22-26, 2007, Las Vegas, NV
www.iasummit.org
-----
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