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SIGIA-L Mail Archives: Re: [Sigia-l] conflict of interest (was: usability testing)

Re: [Sigia-l] conflict of interest (was: usability testing)

From: Olly Wright (olly.wright_at_mediacatalyst.com)
Date: Sun Jan 28 2007 - 05:29:44 EST

On ThursdayJan 25, at 2:23 PM, Bruce Melendy wrote:

> I'd go so far as to say that interest = bias. And who doesn't have
> at least one interest?

On SundayJan 28, at 8:42 AM, jamie foggon wrote:

> Having a bias is not something that can be measured, it just means
> that someone's viewpoint or behaviour cannot be taken as neutral

Yes. And surely this is why designers get hired in the first place?
We get hired for our biases. I readily admit to being very biased
about a huge list of things to do with web design, and it's these
personal beliefs and opinions that get me hired.

I do try to make it a habit to state my conflicts of interest up-
front with my clients. And often the conflict of interest is the
reason I want to do the project in the first place: "I want to do
this project for you because I'm going to get X and Y out of it too".
Clients can be more confident that they'll get high quality work from
you when they know how motivated you are.

But maybe we need a Zen school of meditative ego-less IA? Buddhist
monks as business consultants! Yogic usability testers!

Olly Wright
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Rich Information, Rich Interaction, Rich Relationships
March 22-26, 2007, Las Vegas, NV
www.iasummit.org
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