SIGIA-L Mail Archives: Re: [Sigia-l] The Time magazine person of the year is YOU
Re: [Sigia-l] The Time magazine person of the year is YOU
Lisa Colvin:
> Or streamed video can go the way of movies and now TV shows where they just
> have targeted product placement into the "content" of the media object itself.
BTW, here's another perspective on streaming video advertising, from Adweek:
Agency execs said 30-second pre-roll spots, which play before video content,
now cost from $25 to as much as $40 per 1,000 plays. That's a 25 percent
increase in the past year, making it rival the cost to run the same spot on
many network programs, media execs say. And inventory on some high-traffic
video destinations is sometimes unavailable, according to buyers.
<http://tinyurl.com/v3dot>
Ziya
Nullius in Verba
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