SIGIA-L Mail Archives: Re: [Sigia-l] Dedicated to those...
Re: [Sigia-l] Dedicated to those...
> I am sorry, but you are making a wrong judgement here -- you are using
> an outlier example to shut yourself from learning what those firms do
> best. This is "fundamentalism" (not "rationality").
> If we follow "your" approach, there is nothing worth talking. Apple,
> Google (or who ever is your demi God), nobody can pass any test.
I didn't say anything about why or how AAPL succeeded at all.
I explained why/how Wal-Mart, Best Buy and Dell failed. Why they failed, in
this instance, is precisely what we should learn from. We're not in the
operational management business (which is, generally speaking, what these
companies are good at). We're in the design business. And these companies
thought that the metrics and methodologies they used for operational
excellence would be sufficient to design innovative, attractive and
successful products/services/user experiences. And they failed big time.
They would have failed against AAPL or any other company that took design
seriously. If you consider these outlier cases and can't learn from it then
you're deluding yourself. I, for one, am not going to excuse their
cluelessness and incompetence just because their competitor, in this case,
had design as its organizational focus. Hoping that your competitors do not
suck is no management strategy.
Usability > Simplify the Solution
Design > Simplify the Problem
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: Sat Nov 18 2006 - 23:39:25 EST