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SIGIA-L Mail Archives: [Sigia-l] [ANN] July 26 Webinar - Ann Rockley on Web Content Management

[Sigia-l] [ANN] July 26 Webinar - Ann Rockley on Web Content Management

From: Scott Abel (
Date: Tue Jul 11 2006 - 14:14:01 EDT

"Cutting Edge Web Content Management", July 26, 2006 at 2PM EST
Presenter: Ann Rockley, The Rockley Group --

If you're interested in content management, here's a free event worthy
of an hour of your time. Mark your calendar. Register today.

Developing and delivering dynamic, personalized content via the Web for
superior customer service.

Mountains of content. Multiple websites in multiple languages. How do
you ensure that you aren't recreating content and that the right
content is delivered to the right person? A unified content strategy
will enable you to save your content in a single place for distribution
to anywhere - the Web, email, a cell phone or PDA, etc. Anywhere - as
defined by your customer. In short, personalizing your content will
drive revenue and improve service to customers and business partners.

Identifying the issue is easy enough, how do you do it? In this
presentation, you'll learn how to unify your content strategy to
support dynamic publishing across multiple channels to fulfill the
ideal of true one-to-one marketing. While the focus will be on the Web
as a delivery channel, the discussion will include the need to deliver
content via other distribution channels.


The Content Wrangler, Inc.
Scott Abel, Content Management Strategist
3421 Crystal Lakes Ct., Sarasota FL 34235 941-359-3416
Via Skype: abelsp

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