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SIGIA-L Mail Archives: RE: [Sigia-l] Search Engines: 99% Bad

RE: [Sigia-l] Search Engines: 99% Bad

From: Trenouth, John (John.Trenouth_at_cardinal.com)
Date: Tue Jan 10 2006 - 15:43:31 EST


> You knew it was coming:
>
> <http://www.useit.com/alertbox/search_engines.html>
>
> My book to the first person to spot the first 5 fallacies therein. :-)

I especially like it when Nielsen says:

"The real goal is to make users come back, and to have them come
directly to your site instead of clicking on expensive ads"

About a decade of web-guru-ness and that is his great e-commerce
epiphany. Where would we be without you, sir?

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