SIGIA-L Mail Archives: Re: [Sigia-l] eye tracking?
Re: [Sigia-l] eye tracking?
Jared M. Spool:
> People think that an eye tracker measures what a user sees. In fact, it
> only measures what their eyes gaze at. There's a significant difference.
Bingo. BTW, usability folk who generally think life started in the mid-90's
with the WWW ;-) may not remember that advertising and movie biz used *and*
discarded eye tracking as a serious tool long time ago.
"Whoever controls the definition, controls the outcome."
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments
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: Tue Jan 10 2006 - 09:37:37 EST