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SIGIA-L Mail Archives: Re: [Sigia-l] eye tracking?

Re: [Sigia-l] eye tracking?

From: Listera (listera_at_rcn.com)
Date: Tue Jan 10 2006 - 00:02:39 EST


Jared M. Spool:

> People think that an eye tracker measures what a user sees. In fact, it
> only measures what their eyes gaze at. There's a significant difference.

Bingo. BTW, usability folk who generally think life started in the mid-90's
with the WWW ;-) may not remember that advertising and movie biz used *and*
discarded eye tracking as a serious tool long time ago.

----
Ziya
"Whoever controls the definition, controls the outcome."
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