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SIGIA-L Mail Archives: Re: [Sigia-l] The power of anonymity on forums

Re: [Sigia-l] The power of anonymity on forums

From: Andrew Boyd (andrew_at_friendlymanual.com)
Date: Sun Nov 27 2005 - 16:42:53 EST

Listera wrote:

>So (when not legally mandated) what's your argument for insisting on
>registration with username+email+password?
>
>
>
The argument used (and I believe it is a poor one) is monetization.

I am not against exploiting focussed communities for material gain (I do
it myself), but I am against the over-simplification of the "we have to
have their email addresses at all costs!".

If you are going to run an email marketing campaign, and the community
members are going to be genuinely interested, let them opt-in to that
campaign, not hit everyone on the board. Targetted campaigns pay the
bills (unless you are in traditional advertising or any other area where
CTR is King).

Cheers, Andrew 

-- 
-----------------------------------------
Andrew Boyd  andrew_at_friendlymanual.com
Web Development/ePublishing Solutions
http://www.friendlymanual.com
http://www.successadvances.com
-----------------------------------------
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