SIGIA-L Mail Archives: Re: [compute] [Sigia-l] Ears over eyes?
Re: [compute] [Sigia-l] Ears over eyes?
But are pictures "writing"? Do they enter the brain the same way?
Novels and ads or tables are very different. Mcluhan adressed
this. Verbal is linear with one moving moment of awareness.
Visual is simultaneous and rich with a choice of perceptions and
Which Honda ad do you remember? I remember the almost
wordless ad with all the Accord pieces working together in a
Rube Goldberg / Heath Robinson array to release the new
When you think of Pepsi, do you think "Pepsi-cola hits the spot"
or do you picture the pepsi logo?
Words may be essential parts, but advertisers spend most of
their money on pictures.
Which would you use to better understand the relations between
a bunch of entities. An E-R diagram or a verbal description?
On 29 Oct 2005 at 5:50,
Listera <listera_at_rcn.com> wrote:
> "Language and writing," said Ferdinand de Saussure, a famous Belgian
> linguist, "are two distinct systems of signs. The second exists for the sole
> purpose of representing the first." Translation: Print is a secondary medium
> that exists as a representation of the primary medium of sound.
> The implications of these findings for the advertising industry are
> staggering. In many ways, they call for a complete reorientation from the
> visual to the verbal point of view. This isn't to say that the visual
> doesnąt play an important role. Of course, it does. But the verbal should be
> the driver, while the pictures reinforce the words. All too often the
> opposite is the case.
> The Brain's Ear For Info - Forbes.com
> The full "Communicating" issue:
-- Quidquid latine dictum sit altum viditur --
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