Return to http://www.info-arch.org/lists/sigia-l/0510/0057.html


SIGIA-L Mail Archives: [Sigia-l] Does interface design matter?

[Sigia-l] Does interface design matter?

From: Trenouth, John (John.Trenouth_at_cardinal.com)
Date: Fri Oct 07 2005 - 13:04:51 EDT

Listera said,

>> Perhaps a product's success is due more to marketing and promotion
>> than to design and quality.

>I know this'll sound like a broken record, but product Design (w/ a
>capital D) must necessarily address product positioning before
>anything.

I had a professor who used to say that "great products can sit on the
shelf as well as lousy ones." His point being that it takes more than a
well made product to achieve market success.

I agree whole-heartedly: marketing, promotion and sales activities all
have an enormous impact on the customer's/user's overall experience. I
would go a step further and say that the capital-D designer should also
consider post-sales support as well.

Of course trying to have such broad involvement can spark political
drama for designers who often find themselves relegated to a tiny
functional box.

Listera said,

>So as designers we have to insist on maintaining Design consistency
>and integrity from concept through sales as a continuum, and get
>involved.

I think Fred Brooks would agree. He claims a lack of conceptual
integrity as one the biggest threats to a software development's
success. I think we can expand this more generally to
products/services.

------------
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments

Searchable Archive at http://www.info-arch.org/lists/sigia-l/

IA 06 Summit. Mark your calendar. March 23-27, Vancouver, BC

________________________________________
Sigia-l mailing list -- post to: Sigia-l_at_asis.org
Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l

This archive was generated by hypermail 2.1.6 : Fri Oct 07 2005 - 19:55:05 EDT

 
Return to http://www.info-arch.org/lists/sigia-l/0510/0057.html