SIGIA-L Mail Archives: Re: [Sigia-l] Next article in Opinion (10 of 14)
Re: [Sigia-l] Next article in Opinion (10 of 14)
> The spread and persistence of the meme suggests something is working for
I would not jump to that conclusion. Design patterns such as these spread
for a number of reasons. It's primarily because a prominent site, a leader
in its field, introduces it and it becomes a 'best practice' overnight.
Others find the novel approach interesting and since it's on a highly
successful site, they have no hesitation implementing it as it is on their
own site without paying any attention to the context in or its usefulness.
Amazon's bottom of the page links are an example of such a pattern. It was
originally an efficient use of space that was usually wasted by most sites.
Users payed attention to those lnks and it worked for Amazon initially. But
as similar bottom of the page links appeared on a million other sites in an
year, it soon became another space (after the banner at top and the
navigation bar at left containing gazillion links) that was ignored by
users. Amazon eventually dropped the links.
Whether it actually works or not usually has little to do with the speard of
> Do you use them?
I've noticed such links recently appearing on a few news sites as well but
since most of the browsing we do is goal directed (rather than lazy
browsing) I consider them pointless. When I'm reading a news report I'm
interested in that particular topic. While reading a story about a plane
crash, for example, I have no interest in the next story in the 'world
This would only be useful to those who visit a particular news site everyday
and browse it as we browse the newspaper in the morning (moving from one
page/section to another and generally scanning through each story). But even
in that case, no one really has time to click a link and wait through a page
refresh to see if it's relevant. Such users (who I suspect make up a small
minority) would prefer a link to the section/category homepage than a link
to a random story, so they can choose to read about a story that's relevant
That said, the "next page" link at the bottom of a blog's main page is
something I wish every blog had. Particularly useful when a blog you're
visiting for the first time has only a few posts on the main page or one
that updates quite frequently such as Engadget and Gizmodo, both of which
use this type of link. It's a pain to have to go to the archives to read
recent posts not on the main page.
Another interesting approach for blogs is to include links to a bunch of
recent posts at the bottom of the main page. Johnathan Boutelle who recently
adopted it on his blog calls it "Mullet" style blog layout:
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments
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: Sun Aug 14 2005 - 13:35:03 EDT