SIGIA-L Mail Archives: [Sigia-l] Design sells?
[Sigia-l] Design sells?
If you're sick of talking about the iPod as an example of how design sells,
perhaps another "design-saves-company" story:
"Back then we were saying 'Here's the features and the technology,' then put
a wrapper around it," he said in an interview at Motorola's office
overlooking the Lake Michigan shoreline. "Now the starting point is 'What
does the consumer want?' and then apply the technology to that."
Nullius in Verba
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: Fri Jun 03 2005 - 03:48:43 EDT