[Sigia-l] Alternative Focus Group Methods

From: Livia Labate (liv)
Date: Sat Oct 16 2004 - 11:16:38 EDT

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> It assumes that products are conceived and designed without user input.

I agree with you. I think this assumption was very valid in some of the
redesign work I've done, reason why I like the listening lab proposition.
But other than in this redesign-a-broken-product scenario, a script
validated by design use cases is definitely a more focused approach to the
user research (focus group or whatever one might call it).

Livia Labate
liv_at_livlab.com > http://livlab.com < http://aifia.org

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