Re: [Sigia-l] Ebay - fact or fiction?

From: Peter Van Dijck (peter_at_poorbuthappy.com)
Date: Tue Aug 24 2004 - 12:28:41 EDT

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So it seems like your story was somewhat off:

" A few years ago, when eBay designers opted to change the background
color of every page from yellow to white, they actually changed the
shade of the pages in almost imperceptible increments daily for months,
until the pages were finally white.

"If they'd flipped a switch and gone from yellow to white, everyone
would have screamed," said eBay senior usability engineer Laura Borns.
"But no one had any complaints about it, because it was so gradual.""

In other words, they didn't abrubptly switch from yellow to white.

Peter

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