Re: [Sigia-l] FW: Kozaru: new search engine

From: Listera (listera_at_rcn.com)
Date: Fri Aug 13 2004 - 01:20:54 EDT

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Donna Maurer:

> I suspect you could switch 'intent' for 'goal' & then go off into literature
> about goals.

Well, they come to this from a different angle.

They are in the business of estimating actual buying behavior, based on a
mathematical model that converts stated/inferred purchase intentions into
purchasing probabilities, in real-time. So there's a constantly evolving
probability that a user will purchase a product or service at the moment of
any click/query. It gets pretty complex because they're dealing with huge
volumes and a very large variable graph. It's like the PageRank of marketing
behavior.

How you slice and dice all this data makes for a challenging app.:-)

Ziya
Nullius in Verba

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