SIGIA-L Mail Archives: Re: [Sigia-l] FW: Kozaru: new search engine
Re: [Sigia-l] FW: Kozaru: new search engine
> I suspect you could switch 'intent' for 'goal' & then go off into literature
> about goals.
Well, they come to this from a different angle.
They are in the business of estimating actual buying behavior, based on a
mathematical model that converts stated/inferred purchase intentions into
purchasing probabilities, in real-time. So there's a constantly evolving
probability that a user will purchase a product or service at the moment of
any click/query. It gets pretty complex because they're dealing with huge
volumes and a very large variable graph. It's like the PageRank of marketing
How you slice and dice all this data makes for a challenging app.:-)
Nullius in Verba
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: Fri Aug 13 2004 - 11:43:56 EDT