SIGIA-L Mail Archives: RE: [Sigia-l] Card Sorting: How Many Users to Test
RE: [Sigia-l] Card Sorting: How Many Users to Test
You know, when it comes to card sorting, I'm yet to see a domain where there are
significant differences between segments (however, I could imagine significant
differences if there are language or similar cultural differences, which I haven't ever
examined). This could be due to the domains in which I work, so I'd love to hear
The key differences that I have seen come from people who understand the content
and people who don't. People who understand it sort it the 'right' way (according to
them), people who don't understand it sort it on surface characteristics.
PS - I don't mean statistical significance - I've also never bothered to measure this ;)
Insight is more important than correlation.
On 19 Jul 2004 at 13:01, Jonathan Baker-Bates wrote:
> > > You must test fifteen users to reach a correlation of 0.90,
> I'm unclear how these correlations square with the "who to test" issue.
> Most clients have desired segments they want represented in their
> testing (Teens, Housewives, Bald Women... OK maybe not that divergent,
> but sub-sections of their customer base), so is he talking about the
> number of users you have in the *same* segment here? If in a test group
> of 20, the Asian Doctors group things radically differently from the
> Truck Drivers and Tea Ladies, surely the fact that there are only five
> Asian Doctors is significant.
AOL IM: maadmob
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: Mon Jul 19 2004 - 08:35:45 EDT