SIGIA-L Mail Archives: Re: [Sigia-l] IA for non-web based projects
Re: [Sigia-l] IA for non-web based projects
"Peter Merholz" wrote:
> I've never heard of a user-centered media process, where themes, concepts,
> scripts, storyboards, etc., are somehow "tested" on users.
The notion that unless something is "tested" on users it cannot be
"user-centered" is fundamentally wrong.
So is the notion that the film and TV industries, for example, haven't been
testing products before, during and after production for decades, whether
it's a TV commercial tested for multiple markets, direct marketing material
for multiple demographics or a Hollywood film for different endings via
For years here and elsewhere, I have been fighting against the crazy notion
that IA started with a book a few years ago or that it's web-bound or that
There's Design and then there's Development. All the rest of the alphabet
soup of the month and minutely-carved titles proliferation may sell books
but, fortunately, doesn't change the fundamental nature of Design...in any
Design is the art of gradually applying constraints
until only one solution remains.
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments
Searchable list archive: http://www.info-arch.org/lists/sigia-l/
Sigia-l mailing list -- post to: Sigia-l_at_asis.org
Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l
This archive was generated by hypermail 2.1.6
: Thu May 13 2004 - 15:07:34 EDT