SIGIA-L Mail Archives: [Sigia-l] research on surveys
[Sigia-l] research on surveys
Our client wants to place a survey at the end of customers' transactions
(we design ATM software).
This is not a web-based survey, so design is highly limited (basically,
max 4 prefab options), which is already one strike against it.
Can anyone provide wisdom and/or point me at some design principles for
surveys? I've identified things like: conditionally applicable
questions, biased demographics, biased answer options,
emotional/qualitative questions, closed-ended questions/answers,
facility for further communication, how sponsors interpret data,
inappropriate placement for survey (during a 'Fast' transaction?),
length of survey.
Thanks.
Dave
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: Thu Apr 22 2004 - 14:04:59 EDT
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