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SIGIA-L Mail Archives: Re: [Sigia-l] Bridging the gap

Re: [Sigia-l] Bridging the gap

From: Chris Chandler (chrischandler67_at_earthlink.net)
Date: Wed Sep 03 2003 - 06:16:33 EDT


Jason <jason31_at_verizon.net> wrote:

>1. Have you any project or process specific
> evidence that the IA is indeed
> the missing link?

I don't know about IA being "the" missing link -- but in my experience, the secret to an effective IA is to create and communicate a design that works as an input to both visual design and technology teams.

But, that isn't the only gap that needs to be bridged -- IA often bridges gaps between business and production teams, or marketing and the web site teams, and lets not forget the most important bridge -- between our organizations and their users/customers.

> 2. What types of deliverables have
> the potential for communicating to both
> audiences?

Wireframes are the obvious answer, but I wouldn't place a lot of emphasis on a single set of documents. The two groups (generalizing here) have very different needs, interests, and temperments. Where I am, the wireframes are primarily for visual design, while the "interaction rules" (a "lite" func spec, really) are for the tech team.

-cc

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