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SIGIA-L Mail Archives: [Sigia-l] Re: [AIGAExperienceDesign] DUX

[Sigia-l] Re: [AIGAExperienceDesign] DUX2003

From: Louis Rosenfeld (lou_at_louisrosenfeld.com)
Date: Fri Jun 06 2003 - 15:23:54 EDT


On 6/6/03 11:12 AM, "Todd R. Warfel" <lists_at_mk27.com> wrote:

> Just wanted to drop you guys a line on DUX2003.
>
> Last night was the opening affair with a "fireside chat" format hosted
> by Bill Buxton and Mitch Kapor. During the opening discussion, Mitch
> brought up the need for a User Experience program by design and not by
> CS. From his perspective, if a university tries to do a UX program from
> within CS, then it will suffer the anti-body syndrome. Much like how an
> anti-body attacks and kills a disease, CS will react to UX, treating it
> like a disease and killing it off, or assimilating it.
>
> This morning, Friday's, discussions focused on UX with several case
> studies (including Tim Brooke from Intel presenting his work on the
> handheld at the vineyard).
>
> And right now, Daniel Makoski, from Texture Media is presenting a case
> study about Wells Fargo and how they used card sorting (contextual card
> sorts) to guide the process.

Ah, the beauty of conference-wide WIFI... Bob Baxley just gave a good talk
too. So far DUX is somewhat reminiscent of the first IA Summit (Boston,
April 2001): lots of short, rapid-fire talks from a variety of speakers
from completely different backgrounds. Maybe this is something that should
be considered for the next IA Summit?

Also, there's a really mixed audience, which is probably the most important
aspect of this particular event. It really makes for interesting corridor
conversations.

So more questions for the next Summit's program committee: should a goal be
to ensure that a diverse audience attends? How might this be done? Should
the next Summit be advertised in other communities? Should other
organizations be invited co-sponsor?

Anyway, just some random thoughts... And kudos to everyone involved in
producing DUX!

cheers

 

Louis Rosenfeld :: information architecture
     consulting :: http://www.louisrosenfeld.com
        seminar :: http://louisrosenfeld.com/presentations/seminars/eia/

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