[Sigia-l] E-business strategy / opportunity identification

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I am currently in the process of describing/ defining a service offering to
help companies identify new e-business opportunities.

Have any of you been involved in this type of work and if so how did you go
about it?

Activities that I have identified so far include (in no particular order):
> Touch point analysis, to identify where and how a company (or business
> unit) communicates/ interacts with customers, suppliers, employees etc
>> identification of services provided
>> identification of transactions related to services
>> ranking of business improvement potential using criteria such as:
>>> will it improve customer contact and service provision?
>>> will it reduce (transaction) cost?
>>> is the transaction complex?
>>> can the service/ transaction be electronically delivered?
>>> etc....
> Research industry best practices
> Competitive analysis
> Target audience segmentation and insights
>> focus groups
>> field studies
> Product visualisation/ proof of concept
> SWOT (Strengths, Weaknesses, Opportunities, Threats)analysis

I will summarise responses back to the list.

Thanks in advance,

Mark
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