SIGIA-L Mail Archives: RE: [Sigia-l] Mapping
RE: [Sigia-l] Mapping
From: Groot, Boyd de (boyd.de.groot_at_satama.com)
Date: Tue Oct 29 2002 - 13:43:27 EST
I think alot of mechanical engineers in the car industry can relate to this,
but still the engineer at BMW is just as proud and respected in his/her role
as the designer or stylist :-)
I think this phenomenon can perhaps be clarified more through the theories
Maslov / Herzberg. Their theories were, as you probably all know, about
and products and on-line services essentially fulfill needs.
Aspects like performance, usability, robustness, etc. seem to be on the
lower side of the Maslov pyramid and seem to go unnoticed until, of course,
they fail. According to Herzberg these are dissatisfiers.
Motivators, on the other hand, are aspects in the top half of the pyramid
here is where shiny-designy stuff comes in play that address things like
social needs (status ?), lifestyle, self-appreciation, etc.
The important lesson here (also according to Herzberg), I think, is that if
basics aren't right higher levels can never be reached no matter how
a service may be. Eventually users wil discard the product/service, though
probably in the beginning they might be enthusiastic.
I think, this is the basic problem with the IT-industry in the current phase
Another important lesson, I think, is that in order to design and develop a
product or service that really addresses all levels, close cooperation
different oriented disciplines is neccessary, totally focussing as team on
the 'product' or 'concept'.
The car industry and consumer product industry seem to understand this
than the IT-industry, at least judging by the continuous debates on this
between people from different disciplines that just need to sit together in
room / studio and 'work' the design problem at hand. :-)
PS You can find a couple of slides on the above topic below:
From: Listera [mailto:listera_at_rcn.com]
Sent: dinsdag 29 oktober 2002 18:44
Subject: Re: [Sigia-l] Mapping
"Peter Merholz" wrote:
> I guess I'm getting annoyed with how the shiny-designy solutions, which
> aren't useful, are getting noticed, while the less pretty solutions,
> actually useful, are by-and-large ignored.
Hmm, is there a (hopeful) lesson there?
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: Sun Nov 23 2003 - 22:55:27 EST