SIGIA-L Mail Archives: Re: [Sigia-l] "best bets": tra
Re: [Sigia-l] "best bets": trademarked? other names?
From: Avi Rappoport (analyst_at_searchtools.com)
Date: Thu Sep 26 2002 - 12:11:34 EDT
At 8:06 AM -0400 9/26/02, Bill VanLoo wrote:
>Now, when I'd first heard of these from Lou Rosenfeld, he mentioned that
>"Best Bets" originated at Microsoft. My question: does Microsoft own a
>patent or trademark on this technique or the name "Best Bets"? If not, I'd
>like to call ours "Best Bets" in hopes that users will be familiar with the
>term from other sites (read: microsoft.com). If they do own a
>trademark/patent, I'll gladly take suggestions for alternate names.
Just more data points: Google calls them "KeyMatch" and Inktomi
Enterprise Search calls them "QuickLinks", AskJeeves has had them
forever.
I call them "manual recommendations" and I'm always looking for more
examples: <http://www.searchtools.com/analysis/recommendations.html>.
Avi
--
Search Server Industry Analysis from Search Tools Consulting
(510) 845-2551 -- <mailto: analyst_at_searchtools.com>
Complete Guide to Search Engines for Web Sites and Intranets
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