SIGIA-L Mail Archives: Re: [Sigia-l] Re: Research on Reading Online
Re: [Sigia-l] Re: Research on Reading Online
From: Madhu Menon <webguru_at_vsnl.net> (8/8/02 5:41 AM)
>I don't understand this at all. Why are *you* setting the context of the
>usability test? What about what your *users* want from the Web site? Why
>don't you let *them* set the context instead? That's a true test. If you
>ask them to search for ProductX, you're not doing it the right way. Who
>knows if your users even *want* to read about ProductX?
I would hope that an enterprise would have, before getting into the site
building process, developed their business strategy and performed market
research. If not, you could well end up designing a website that
satisfies the user but fails the business, which seeing as it's the one
footing the bills means the users get chumped too.
So, do the market research to build your user profiles first, then do an
audience needs assessment, wait on corporate to confirm a businss case
exists, do more user research to build personas, do some task analysis,
develop the user scenarios ... and then you've got what you need to
design and plan your prototypes which you can then test.
>Also, the path taken by someone unfamiliar with ProductX is likely to
>be different from someone who knows exactly what it is, and hence is
>more likely to know, say, what category it falls under.
To be fair to Caryn, the original situation presented wasn't "searching
for Product X", but "here is a health situation, here is the website, go
for it". Quite different, and one which naturally follows persona and
scenario development. In effect, it's testing the persona's scenarios
against the website (or vice versa) ... what's the point of devloping
personas and scenarios otherwise if they aren't going to be used in
testing? At the very least, the usability testing protocol should include
screening the recruited candidates against the user profiles and user
personas, and a sanity check of the user scenarios.
>>We did a usability test with an early prototype, where we gave users some
>>pre-canned health situations and asked them to find the information we're
>>presenting on our site.
eric_at_ironclad.net.au i r o n c l a d n e t w o r k s
information architect http://www.ironclad.net.au/
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: Tue Mar 16 2004 - 20:03:55 EST