SIGIA-L Mail Archives: SIGIA-L: Summit - Krug's favorite resear
SIGIA-L: Summit - Krug's favorite research
From: Kyle Drummond (KDrummond_at_bn.com)
Date: Tue Mar 19 2002 - 09:51:16 EST
>>Derek Rogerson wrote:
>>For instance, we recently discovered (March 5th!) pollutants are
>>carcinogenic. Duh!
>>http://www.lungusa.org/press/envir/air_030502.html
>>Most IA or usability research is about as obvious.
I heartily agree that much research proves the obvious, but where it is
valuable is in bridging the gap between what is generally accepted and what
is quantifiably known. Proving and knowing that pollution is carcinogenic
allows you to actually do something about it, to draft legislation to
regulate industries and to measure results against these tactics.
Research in IA is the same. Yes we all believe that better architecture will
produce a more useable application that will improve customer experience and
increase the value or return of the app. The problem comes in trying to
quantify this to an audience that lives and breaths numbers and statistics
(usually the audience that signs the paycheck), and in many instances it is
beneficial to have numbers to put in front of them that detail the relative
effectiveness and measurability of the means you intend to employ.
Kyle Drummond
Tallan, Inc.
www.tallan.com
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