SIGIA-L Mail Archives: Re: SIGIA-L: Functional Fashion
Re: SIGIA-L: Functional Fashion
From: Clifton Evans (clifton_at_infostyling.com)
Date: Sat Mar 09 2002 - 06:55:25 EST
> From: "Derek Rogerson" <derek_at_derekrogerson.com>
> I *know* teens would prefer plain text lists here, which serves the same
> function, and will work with their beepers and cell phones, etc..
The target market for VH1 is actually aged 25-35. They play the last 20
years of popular music. It's a much different format than MTV.
It's also a primarily European Channel. Europe has always had a high regard
for the arts and for design. Because if this, there is a higher percentage
of sites that focus on design more than function. With this in mind,
VH1.co.uk likely covered their market's demands better than a comparable
site would in North America.
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