Dan said: > but ultimately polar bears are cuter. I say: "Cute!?, We don't need no stinking cute!" How about the honey bee? Qualifications / analogies: 1. Honey combs - look like nicely organized structures to me. 2. Facets - ever seen a diagram of a bee's eye? 3. Buzz - good IA creates it. 4. Buzz - what you get at the bar after creating a good IA. 5. Busy little bees - Info Architects at work. 6. Pollenation - IAs spreading their knowledge, evangelizing, etc. 7. Cross-pollenation - IAs don't just work in one "field"... 8. Colors - yellow and black = high contrast, high visibilty and says "look at me". 9. Stinger - ok, no good analogy here, but looks wickedly cool. 10. Dies after stinging someone - we have ethics. 11. Queen Bee - hierarchy at its most primitive. 11a. (alternate version 1) Queen Bee - Look at her! We support "diversity". 11b. (alternate version 2) Queen Bee - Look at him! We support "diversity". 12. Bee Keepers & Bee farms - looks like "big IA" to me. 13. Swarming - what IAs do on SIGIA, info-arch.org and IASlash. 14. Honey - great content from the "comb". Also rhymes with Money.... ...and I forgot to mention that there'd of course be a great opportunity for sponsorship from the breakfast cereal industry... I was going to nominate the crocodile (we could name hime Lyle!), but that'd be silly. I try not to be silly in serious forums like this. Lyle (aka "Croc") http://crocolyle.blogspot.com/ Commentary on usability, information architecture and web design.