RE: SIGIA-L: intellegent, pigheaded, outrageous and intriguing

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Ziya wrote:
> If you are in a position of being able to explain, then you
> are more than half way to getting the job or the project.
> Most often, you won't even get to talk to these people if you
> don't fit the profile, and therein lies the problem.

I know what you mean from experience, but it does not apply in my case.
My company (Behavior, founded September 2001:
http://www.behaviordesign.com) is overtly focused on the user-interface
end of projects, so being able to justify interaction design to clients
is moot: user experience/interaction design is the very core of the
service we sell. So far, most of our clients have come from IT/tech
departments who are enlightened enough to realize that they need our
services. This enlightened bunch is growing, too, as IT dinosaurs (and
their bosses) are steadlily waking up from their decades-long slumber of
making torturous interfaces for their often captive customers.

We're kind of creating our niche: We're front-end focused, but we're not
simply an interface design boutique. We're finding that even the most
fossilized IT departments are starting to seek out interaction design
services even while keeping the rest of their IT development in-house.
The full-service web consultancy (like my former employer, Rare Medium)
is a dying breed as their former big-time clientele has by now learned
how to make their websites themselves. The front-end graphic design
boutique will always be there for the sneaker and soft-drink web sites,
but they don't have the skills to, say, help improve the workflow for a
fortune 500 corporate knowledge management intranet.

So, yeah, I agree that tacking interaction design onto a full-service
job may not always work if the client is mostly looking for the tech
part, but interaction design by itself is a product that some companies
(like our enlightened clients) actually want to buy. 99% of all software
products, web or not, still have crummy workflows and interfaces and
people are (finally) being held accountable for them.

-Cf

[christopher eli fahey]
art: http://www.graphpaper.com
sci: http://www.askrom.com
biz: http://www.behaviordesign.com

• Next message: Boersma, Peter: "RE: SIGIA-L: intellegent, pigheaded, outrageous and intriguing"
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• In reply to: Ziya Oz: "Re: SIGIA-L: intellegent, pigheaded, outrageous and intriguing"
• Next in thread: Danilo Medeiros: "RE: SIGIA-L: intellegent, pigheaded, outrageous and intriguing"
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