SIGIA-L: IA and iPod

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I was in Tampa, FL over holiday break and had the opportunity to visit the
new Apple store at the newest of the city's many tres-fancy malls.

The window display was all about iPod: a big cardboard iPod hanging there,
with dangling 12" circles hanging around it listing its "features".

Guess what the major selling point of iPod is, judging by this display?

"Organize your tunes by artist, album, genre, etc..." One dangly-circle per
"facet". It's a $400 device with cutting-edge design, but the thing they
seem to think is the biggest selling point is how easily it organizes your
songs.

It occurred to me that we are, indeed, not just representing a skill set
that is for propeller-heads and anal-retentives. If Apple is harping on the
IA of an embedded OS in a high-end consumer device, then IA is indeed a very
hip, market-essential Thing To Do.

It made me feel all warm and furry inside.

-- 
:: s  y  m  e  t  r  i ::
. andrew hinton . information architecture, bureau director
. w|336.819.6914 m|336.253.5399 . ahinton_at_symetri.com

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