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SIGIA-L Mail Archives: Re: SIGIA-L: Site Map vs. Site Index

Re: SIGIA-L: Site Map vs. Site Index

From: Ziya Oz (
Date: Tue Jan 15 2002 - 13:47:05 EST

Samantha Bailey wrote:

> I'm inclined not to be a big fan of a site map...

Sensible :-)

Imagine going to Macy's to get a shirt. Right off the entrance, you go to a
guy named Bruno who will blindfold you and take you directly to the shirt
section. You look at the shirts, select one and buy it there. Bruno comes
back, blindfolds you and takes you back to the entrance. Now you say you
want to get a hat. Bruno...You get the idea.

What's lost here is the 'shopping at Macy's' experience. The branding is
gone. Serendipity is massively reduced.

Obviously, some days you just want to buy a shirt and get the hell out of
Macy's, but mostly, Macy's is a shopping experience that happens in a
particular way which this direct channeling strips away.

So it seems there's a trade off between efficiency and branding. The
store/website has to strike the right balance. To me perfection is the
elimination of the sitemap because you managed to make the standard
navigation/branding sufficiently exposed and frictionless.



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