SIGIA-L Mail Archives: SIGIA-L: Spartan design
SIGIA-L: Spartan design
From: Jonas Söderström (jonas_at_xkom.se)
Date: Thu Dec 27 2001 - 17:33:01 EST
Thanks, friends, for all good views.
Here are some of my thoughts:
Lyle_Kantrovich_at_cargill.com wrote:
>Sometimes you should just have separate sites.
A special problem here in Sweden is that any company will get just one domain (strictly "companyname.se"). We're not allowed to register domains like "ourproductthis.se" and "ourproductthat.se". Those can be registered as .com or the popular .nu ("nu" meaning "now" in Swedish), but their connection to an original company URL and brand will be weaker.
Ziya Oz wrote:
> > While this is a noble cause, I have the feeling that a too Spartan (and
>> static) first page may not be appreciated by the customers (for several
> > reasons).
>
>Such as?
and Whitney answered
>- The ability of a user to accurately make a choice of the secondary home page to select
>- The ability of someone who arrives at the page without much context to understand what the company does and the range of customers it serves
To which I agree. I might add another too: when visitors come because they have seen a big advertising campaign about new services or lower premium, I think it would be confusing for them to arrive at a site that doesn't mention that campaign. We must then presume that they can correctly identify which business area that particular offer belongs to. That might seem easy, but a major complaint with the current design is that customers doesn't understand that. (The current homepage might show an offer that rather clearly is for home customers, but still business customers try to get it.)
But the current design is not clearly divided into areas: links, pictures and offers from several BAs are intertwined. My proposed solution - I think - is a design with more info than just the links or shortcuts, but clearly divided into two or three distinct areas.
Jonas
--
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For the lesson lies in learning and by teaching I'll be taught
for there's nothing hidden anywhere, it's all there to be sought
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(See http://www.procolharum.com/)
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Jonas Söderström phone: +46-8-729 12 23
senior information architect e-mail: jonas.soderstrom_at_crosscom.se
Cross Communication mobile: +46-70-632 24 56
PO Box 6463 fax: +46-8-729 11 01
S-113 82 Stockholm
Sweden
Find Cross (map of Stockholm): http://www.crosscom.se/kontakt/karta.htm
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