SIGIA-L Mail Archives: Re: SIGIA-L: tabs within tabs
Re: SIGIA-L: tabs within tabs
From: Eric Scheid (eric.scheid_at_ironclad.net.au)
Date: Fri Oct 12 2001 - 09:25:29 EDT
From: Betsy Vera <bentley_at_umich.edu> (12/10/01 10:05 PM)
>Their use of "In Theaters" as an option for both Videos and DVDs make me
>think that they see "Videos" and "DVDs" as a sort of synonym for "Movies."
>So why not have on single tab called that, instead?
>I'm not drawing any conclusions here. I just find it curious.
i'm curious as to their process too ... but maybe it could be explained
by this: they polled/surveyed/workshopped/cardsorted/brainprobed a bunch
of consumers and found that the consumer, the guy/gal with the dollars,
thinks first of "DVD" or "VHS", and only when pressed would think
As IAs, we're all familiar and comfortable in multiple levels of
abstraction and hierarchical classifications, but maybe Joe Consumer
Come to think of it, are all DVDs and VHS products "movies" ... is a
documentary a "movie", is a training tape a "movie"? Maybe this is why a
strict hierachical classification would do a disservice to the shoppers,
and why making it possible to find the thing you want by multiple paths
would be the better thing to do.
Amazon isn't a classification and reference library. IAs are not their
audience. It's a shop.
eric_at_ironclad.net.au i r o n c l a d n e t w o r k s
information architect http://www.ironclad.net.au/
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