Re: SIGIA-L: Don Norman on IA's and MBA's

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Learning to speak the language of business is a theme that Michael Schrage
(MIT MediaLab and Merrill Lynch) also emphasized at last year's Living
Surfaces Conference, sponsored by the American Center for Design and held in
Chicago in November. He gave the conference keynote on the opening night,
and Don Norman gave one of the daily keynotes at the same conference.

If anyone has a copy of Schrage's speech I would love to read it again since
my notes are, well, only notes, and sketchy at best.

Betsy Martens
bigshoulders_at_mindspring.com

Here's what christina said on 10/10/01 9:47 AM:

>> Read the whole essay - "Applying the Behavioral, Cognitive, and Social
>> Sciences to products" at
>>
>> http://www.jnd.org/dn.mss/BCCSandProducts.html
>
>
> I read this a few weeks ago, and I thought it was one of the most important
> calls to our community I had read this year, if not the most important. I
> was also impressed in how well it was written, and how well he makes his
> case. Don is something else.
>

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