SIGIA-L Mail Archives: Re: SIGIA-L: A New Name for It
Re: SIGIA-L: A New Name for It
From: Brett Ingram (brett_at_brettingram.com)
Date: Thu Sep 27 2001 - 10:44:18 EDT
I would agree that "Customer Experience" may work in the context of
creating something that sales people can easily sell. Having worked in a
consultancy with sales people who "don't get it", I would suggest something
else in addition. Figure out how to get yourself included in the sales
process. The sales person probably does not have a solid grasp on what you
do. Only the people who are involved in user experience have a sort of day-
to-day understanding of what it is and why it is important. If you want to
be able to do it right, I think you have to be in on the sales pitch.
my 2 cents
Brett Ingram
> Teddy,
>
> Split the difference: "Customer experience" might work.
> Personally, I think the word "user" is problematic anyway.
>
> -cc
>
>
> ----- Original Message -----
> From: "Teddy Carroll" <tcarroll_at_fulltilt.com>
> To: "SIGIA (E-mail)" <sigia-l_at_asis.org>
> Sent: Wednesday, September 26, 2001 11:34 AM
> Subject: SIGIA-L: A New Name for It
>
>
> > The following is a crosspost to CHIWeb:
> >
> > My company is a start-up Internet consultancy. I am a User
> Experience
> > consultant for my company. It took a lot of effort to get
> the name User
> > Experience applied to my small group of stalwarts. I
> received the following
> > e-mail this morning:
> >
> > "We want to modify the name of our User Experience
> practice in our sales
> > collateral as we are expanding our service offering. We
> want it to be more
> > customer focused such as Customer Outreach or Customer
> Relationship
> > Management. We would prefer however not to use one of
> these so I am
> > soliciting your thoughts."
> >
> > I will reserve my critique of this request for your input.
> >
> > Thanks,
> > T
> > http://www.teddycarroll.com
> >
>
>
Brett Ingram
IA, UX, Usability
Columbus, OH, USA
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