SIGIA-L Mail Archives: RE: SIGIA-L: A New Name for It
RE: SIGIA-L: A New Name for It
From: Truong, Kristen (ktruong_at_covisint.com)
Date: Wed Sep 26 2001 - 17:42:45 EDT
Victor Lombardi said:
"I suggest finding out what your audience _will_ understand and be
impressed
by, or whatever effect you're going for. Since even the user experience
community
is still haggling over the definition, it'll probably require a few
sentances
to properly sum up what you do anyway. I usually say, 'we do research,
interface design, etc. etc., and we refer to all this as User
Experience'."
I would have to agree with this. In addition, the use of the term
"customer" may further confuse the issue. "Customer" is often equated
with "client" or "client company." Your end users may be any entirely
different group. Your recommendations for usability/interface
design/information architecture may not actually improve your "customer
relationship" either (though we all wish our clients would 'see the
light').
While "User Experience" may not be the most well-known term out in the
industry, Victor's recommendations for following up your group's name
with a short "elevator pitch" might be a better solution.
Kristen Truong
Information Architect
Construct Team | Covisint
ktruong_at_covisint.com
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