SIGIA-L Mail Archives: Re: SIGIA-L: A New Name for It
Re: SIGIA-L: A New Name for It
From: Victor Lombardi (victorlombardi_at_yahoo.com)
Date: Wed Sep 26 2001 - 15:30:57 EDT
I don't think those two modifications are appropriate to what your group
(probably) does. But I agree the audience for your sales collateral probably
won't understand the term 'user experience'. I also like the John Thackara
quote that the only other profession that refers to its customers as 'users'
are drug dealers.
I suggest finding out what your audience _will_ understand and be impressed
by,
or whatever effect you're going for. Since even the user experience community
is still haggling over the definition, it'll probably require a few sentances
to properly sum up what you do anyway. I usually say, 'we do research,
interface design, etc. etc., and we refer to all this as User Experience'.
At 02:34 PM 9/26/2001 -0400, Teddy Carroll wrote:
>
> The following is a crosspost to CHIWeb:
>
> My company is a start-up Internet consultancy. I am a User Experience
> consultant for my company. It took a lot of effort to get the name User
> Experience applied to my small group of stalwarts. I received the following
> e-mail this morning:
>
> "We want to modify the name of our User Experience practice in our sales
> collateral as we are expanding our service offering. We want it to be more
> customer focused such as Customer Outreach or Customer Relationship
> Management. We would prefer however not to use one of these so I am
> soliciting your thoughts."
>
> I will reserve my critique of this request for your input.
>
> Thanks,
> T
> <http://www.teddycarroll.com>http://www.teddycarroll.com
Victor Lombardi
http://www.noisebetweenstations.com/
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