SIGIA-L Mail Archives: RE: Searching Behavior: (was SIGIA-L: Go
RE: Searching Behavior: (was SIGIA-L: Google results for Sept. 11th)
From: James Kalbach (James.Kalbach_at_razorfish.com)
Date: Sat Sep 22 2001 - 11:16:12 EDT
> Any stats on how often this actually occurs?
Shep,
don't know if anyone else has mentioned this yet - sorry for any
duplication. Here is a summary of an interesting study by Alexa:
http://cyberatlas.internet.com/big_picture/traffic_patterns/article/0,,5
931_588851,00.html
(couldn't get onto the Alexa Research site at the time of sending this
email.)
<quote>
Four of the top 10 search terms sought by users in the study were Web
site names or addresses. Hotmail -- whether entered as "hotmail,"
"hotmail.com" or "www.hotmail.com" -- was the second most popular term
sought. Yahoo (including "yahoo.com" and "www.yahoo.com") was third.
EBay (including "ebay.com" and "www.ebay.com") and AOL (including
"aol.com" and "www.aol.com") were ninth and tenth, respectively. Also
among the top 50 were Excite.com, AltaVista, Amazon.com, and MSN.
"This study shows that for many, there's a conceptual misunderstanding
of how to effectively navigate the Web," Work said. "Some people think
that their homepage is the Web, that they have to go through their
homepage in order to get to the site they want, without realizing that
any Web site can be accessed directly. This notion is supported by our
Web traffic popularity rankings, where eight of the top 10 sites are
portals and/or search engines."
</quote>
Cheers,
Jim
________
Razorfish AG
James Kalbach
Experience
Kaufmannshaus
Bleichenbruecke 10
20354 Hamburg
T +49 40 355377 94
F +49 40 355377 20
M +49 178 355 3021
E james.kalbach_at_razorfish.com
razorfish.com
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