SIGIA-L Mail Archives: SIGIA-L: Need for expertise
SIGIA-L: Need for expertise
From: W words (wongword_at_ozemail.com.au)
Date: Mon Mar 26 2001 - 15:12:18 EST
You've received lots of good and interesting comments on the points which
publications section gave you.
However this is only one of your "problems". When you go back to them and
answer their criticisms with this information they are not going to be very
happy. They are clearly misinformed about lots of things. However I think
perhaps that your dept may be partly responsible for this and that there
could be ongoing problems with their feelings towards your dept.
A couple of points
1 How are they managing without an information architect with their hard
copy publications? Perhaps they are so simple that they don't need it. My
view is that IA should be alive and valuable in hard copy as it is now.
Under your present cool realtinship with them any offer to help would
however probably cause a mutiny!
2 I don't know how big your website is but I would find it terribly
difficult to produce targetted content that fits where it belongs if I
didn't know the context that it was going to be used in. How would I know
what links to suggest if I didn't know where it was to fit and be referred
to? I would want ot know what the key message of my content was needed to
be. What is your organisation' big public communications push for consumers
at the moment? Are they aware of these things? I think not. Perhaps you also
need to get you marketing/pr people in to tell them what the organisation's
current focus in. As people to this list have suggested their question is
off the mark about objectives. It goes further back intothe whole curretn
focus of your very organisation and number of things is a nonsense.
SUGGESTED SOLUTION
My suggestion therefore is that I would set up some weekly face to face
meetings so that both contributors to the website can exchange views and get
a better understanding of:
* what each dept is good at
* where the website is going
* how together you can produce a better website.
ANd bring in PR, media and marketing people and the CEO to talk about what
they are expecting of the website.
Their first query to you suggests to me that they don't understand where you
are going with the website. I'm not sure how you brief them when you ask for
content.
I feel that perhaps they want to "take over" because they don't know enough
about what is going on. More communication btween you, an occasional morning
tea/coffee/brainstorming sessions may resolve this problem.
Please don't feel so resentful "they want to take over". Grab opportunity to
set up weekly editorial meetings with them so that you can together produce
the best possible website that meet what the organisation and users need.
Regards
Irene Wong
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