SIGIA-L Mail Archives: Re: SIGIA-L: Need for expertise
Re: SIGIA-L: Need for expertise
From: natalie.boon_at_ogilvy.com
Date: Fri Mar 23 2001 - 13:06:42 EST
I remember this being related to "the rule of 5" which was actually a rule
of no more than 7, 5 being optimal. It was also disproved, but I can't
remember exactly where either...
So you weren't dreaming. Or at least not dreaming alone..
Natalie Boon
Information Architect, OgivyInteractive
> 2. "There should only be a maximum of seven links on each page,
> more than that and we lose the user. It's just too many
> choices." THere are plenty of successful sites out there that do
> not comply with this. Is this a hard and fast rule or a guideline?
> If it is a rule you adhere to 100% of the time, why?
Last fall I saw a paper which looked at the original research where
this came from and clearly showed how this did *not* apply to web
design.
Did anyone else see this paper? I've been looking for it for months
now and can't find it. Or was I just dreaming....
--karl
argonaut, karl.fast_at_pobox.com
----------------------------------------- (on bravo.ogilvy.com)
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: Sun Nov 23 2003 - 22:54:34 EST
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