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SIGIA-L Mail Archives: RE: understanding abstract information,

RE: understanding abstract information, was Re: SIGIA-L: Page Sch ematics (long-ish)

From: Anne Harris (aharris_at_bitgroup.com)
Date: Thu Mar 08 2001 - 10:17:40 EST


> That we need to get "final designs" in front of clients quicker. These
> wouldn't be final designs for the entire project, but to take
> a particular
> part of the project, and do your process from beginning to end in some
> rapid-development fashion, and get the client (be it external
> or internal)
> to sign-off on that, and extend that to address the entire
> scope of the
> project

This is one solution. However, I think it's dangerous to hide the IA process
from the client in order to not confuse them - doing this assumes that the
client couldn't possibly understand what we do. True in some cases (rarely,
I find), not true in most.

IMO, one of the primary responsibilities of an IA is client education. Most
clients do not - at first - understand the work that goes into building a
good website. IAs are uniquely positioned to bring the client into the
site-building process, since IAs are involved from requirements gathering
all the way through site development.

It is extremely important that clients are actively involved in this
process, since (a) they are paying for their site and (b) a site without
client buy-in is a site that the client won't like. And what value do we
provide if the client can't understand our deliverables, anyway?

If our deliverables can't be understood, IA runs the risk of being labeled a
dot-com smoke-and-mirrors process that only exists to run up the client's
bill.

-Anne
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